Swansea Bay a beacon of sustainable transport for visitors

A new digital marketing project aims to promote Swansea Bay as one of the leading visitor destinations in the UK for sustainable travellers! With an amazing new website support

Swansea Bay without a car digitally promotes greener tourism encouraging visitors to discover its stunning coast and rural hinterland using public transport, cycle and on foot.

The key BayTrans website breaks new ground – not just giving ‘information’ – but going further promoting our amazing area with comprehensive informationon buses, walking, cycling and tickets/apps/timetables; and encouraging people to get out and enjoy it traffic free!

This project is a joint initiative between membership organisation, Tourism Swansea Bay and sustainable transport partnership BayTrans, supported by Swansea Rural Development Partnership and developed jointly by John Davies of BayTrans and Dean Jeffery of Tourism Swansea Bay.

At a special event today (17th June) in Gower Heritage Centre Mark Thomas, Swansea Council cabinet member for environment and infrastructure management will launch at a photo line-up of buses, cyclists and ramblers.

Cllr. Thomas comments: ‘I am full of praise for the initiative which demonstrates how the public transport, cycling and walking networks will be key to growing the visitor market and expand leisure horizons of our citizens. The Council is supportive of rural buses, particularly on Gower and leads on development of cycling and walking’.

Stephen Crocker, Chairman of Tourism Swansea Bay said: ‘I welcome this initiative which is expected to bring more visitors now that the area is shown as accessible to all, regardless of their travel mode.’ I would also like to thank all the people involved who have worked so hard the make this a reality.’

Andrew Sherrington, Managing Director of First Cymru Buses said: ‘As principal operator of buses in Swansea Bay I welcome this initiative which links in with our real time information app facility as a major encouragement of change to more sustainable travel.’

Spokesman for Swansea Ramblers Richard Beale ‘is very pleased to support the project and particularly the synergy between public transport and rambling will help open up the area with its iconic coast path and other walks to all’.

Nick Guy, Secretary of cycling campaign group Wheelrights ‘is pleased that this initiative will open up this amazing area and its many opportunities for leisure cycling’.

The project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.


The Launch Event was sponsored and supported by First Cymru Buses, Gower Heritage Centre and Swansea Bus Museum

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Photos by SA3 Photography